Strategy

Curiousity

I’m curious. Is true innovation essentially a challenge to convention? Can we ever affect significant progress without clear plan? And, crucially, is the exploration of ‘the new’ always an intrinsically risky endeavor? In life or in business, we view those that pursue markedly different paths as being either reckless mavericks or brave pioneers. Notably, we tend to differentiate such people not… Read more →

A History of Marketing In 26 Teapots

From earliest trademarks and slogans through to the concept of ‘luxury’ goods; the history of marketing blends inextricably with the history of the tea trade. As a result, centuries of teapots provide a detailed chronicle of how subsistence farming evolved into commodity trading and consequently created a world of multinational corporations and iconic brands. In A History of Marketing in 26… Read more →