Historical perspective on Marketing technologies and techniques
No matter how intelligent or well informed you are, if you are told something repeatedly, it will eventually become the truth. A popular idea of our time is the notion that publishers and advertising agencies are conspiring to distort our perceptions of beauty in the human form. In particular, the media owners and marketers are creating superhuman images of women;… Read more →
From earliest trademarks and slogans through to the concept of ‘luxury’ goods; the history of marketing blends inextricably with the history of the tea trade. As a result, centuries of teapots provide a detailed chronicle of how subsistence farming evolved into commodity trading and consequently created a world of multinational corporations and iconic brands. In A History of Marketing in 26… Read more →
