R&D, NPD, thought leadership etc. Newfound genius
The marketing services sector is in a state of flux. Brand owners face increasing difficulties in selecting agencies and agencies are struggling to define and position themselves. Evidently, the complexity is set to increase. In addition to the many short term fads, there are bigger, macro trends looming that will make it even more difficult for marketers and their agencies to focus.… Read more →
I’m curious. Is true innovation essentially a challenge to convention? Can we ever affect significant progress without clear plan? And, crucially, is the exploration of ‘the new’ always an intrinsically risky endeavor? In life or in business, we view those that pursue markedly different paths as being either reckless mavericks or brave pioneers. Notably, we tend to differentiate such people not… Read more →
From earliest trademarks and slogans through to the concept of ‘luxury’ goods; the history of marketing blends inextricably with the history of the tea trade. As a result, centuries of teapots provide a detailed chronicle of how subsistence farming evolved into commodity trading and consequently created a world of multinational corporations and iconic brands. In A History of Marketing in 26… Read more →
