Positioning, visual identity and customer experience expressing a differentiating offer or proposition.
The ability to adapt and diversify is essential for any organisation to grow. If proof were needed, the National Trust provides a wonderful case study. However, its achievements have also highlighted a challenge of equal importance; ensuring that your brand evolves to reflects changes. By any measure, this unique British conservation body is an unequivocal success story. It’s enjoyed steady growth in membership since the 1970s through a combination of product… Read more →
From earliest trademarks and slogans through to the concept of ‘luxury’ goods; the history of marketing blends inextricably with the history of the tea trade. As a result, centuries of teapots provide a detailed chronicle of how subsistence farming evolved into commodity trading and consequently created a world of multinational corporations and iconic brands. In A History of Marketing in 26… Read more →
