Research & Analytics

Web Metrics, Behavioural Data, Sentiment etc

6 Reasons Why Marketers Fail to Use Data Properly

It seems to me that the growing chorus of experts highlighting the value of data has resulted in leadership teams getting increasingly twitchy about what they do and don’t know.  Round the clock engagement with online communities and MI systems generating reports by the hour mean that most organisations are waist deep a pool of their own stats. Large volumes of data can… Read more →