I've been fortunate to see many marketing challenges from a number of different perspectives; in senior management posts and in agency and consultancy roles.
I've worked in a range of different sectors, including FMCG, financial services and health. My core specialism is 'technology, media and telecoms' which I think today, is as much a discipline as it is a sector.
Finding new and better ways to use content, data and digital channels are certainly central themes in modern marketing.
However, in my view, technology is only a means to an end. I believe success is still dependent on three very traditional principles: Bold strategy. Simple plans. Talented people.
Interim Digital Director | Goodwood Group
I had the pleasure of leading the digital transformation for a suite of heritage brands, deploying new capabilities in social media, content marketing, sponsorship and ecommerce. Helping 19 business units - including the iconic events 'Glorious' Qatar Goodwood Festival and Goodwood Festival of Speed - to attract and serve customers and sponsors around the world .
Business Critical Intelligence
Chief Strategy Officer | Polecat
I helped bring cutting-edge digital analytics software and services to market in a start-up founded by former Microsoft executives. We provided brand and campaign tracking, customer insight, risk assessment and market intelligence for clients including Shell, United Nations, Johnson & Johnson, NHS and Booz Allen Hamilton.
Ideas at Work
Managing Director | The Partners, WPP
I managed the P&L and a team of planners, designers and developers in the flagship brand innovation consultancy within the world’s largest marketing services group. We delivered competitive strategies and award-winning creative solutions across sponsorship, retail, ecommerce and UX. Clients included Air Asia, Aviva, Astra Zeneca, ebay, Deloitte, Investec, Samsung and Vodafone.
The Ultimate Experience
Interim VP Marketing | TheFilter.com
I devised brand, product and B2B marketing for Peter Gabriel's pioneering recommendation and merchandising software business. Through the deployment of advanced SaaS products, we helped ecommerce and content providers improve customer experiences and increase revenues. Working with CEO, developers and sales team we served clients including Nokia and BT.
Fighting fraud online
Consultant | Recipero
I worked with the founder and management team to deliver B2B marketing, IP licensing and investor relations. Recipero's unique cloud-based product verification and fraud protection services are relied upon by retailers, insurers, security services and governments worldwide. With a proprietary database containing billions of consumer products, this is the ultimate in 'big data'.
The Content Portfolio
Interim Director | NBC Universal
I was brought in to help overhaul marketing and communications for the international media group following a $350m acquisition of four content brands. Working in London & NYC to achieve efficiencies and scale across the new portfolio. I directed new brand strategies, PR campaigns, eCRM and social media programs as well as aiding in commercial negotiations with partners including Virgin and MediaCom.
The Trusted Adviser
Digital Media Consultant | Various
During a period that was as varied as it was busy, I was hired by a number of management teams to help develop or refine media strategies. Notable assignments included analysis of the m-commerce market for Investec, business planning for commercial divisions of the BBC and advising the Cabinet Office on the growing impact of social media and ecommerce.
The Future of Publishing
Brand & Digital Marketing Director | Future
I was right at the heart of this international publishing business during its evolution from traditional print to online services. Establishing new teams, revenue streams and techniques spanning mobile, social media, consumer analytics and affiliate programmes. We also launched leading sports, arts and motoring brands including BikeRadar, TechRadar and T3.com.
Making TV History
Head of Customer Marketing | BT plc
Leading customer marketing from prototyping to post-launch expansion, I was part of the management team that created BT's digital entertainment service. I was responsible for pricing, CRM, customer profiling, loyalty and subscription programs, and worked in partnership with Microsoft to develop the UX design. Using TV, website and direct channels we yielding retention and ARPU rates far exceeded industry averages for the first 200,000 households.
Marketing Director | Hallmark Channel
Within the original management team that launched Hallmark, Inc.'s international media business. I was responsible for affiliate/B2B marketing, consumer advertising and PR. I managed in-house and agency resources and was a member of International Brand Council, developing group strategy. We created new consumer websites, eCRM, CSR and retail programmes. Five years of revenue growth preceded a sale in 2005 for $242m.
Head of Marketing | Carlton ITV
My hand-picked consumer and B2B teams provided all the marketing for production, broadcasting, sales and sponsorship divisions. We built brands and grew revenues for regional franchises and ITV network. We also launched channels, licensed consumer products and innovative marketing services including interactive TV ads and the UK's very first web+TV campaign with Panasonic.
Agile Creative Services
Director of Creative Services | PRITCHARDS
I began as a copywriter in a feisty independent agency where I rose through the ranks to be responsible for planning, creative and account management. Clients ranged from Coca-Cola and Disney through to GCHQ and Ministry of Defence. Projects spanned branding and acquisition including global campaigns for CNN and the pan-European launch of CNBC. Won various awards, including for work with Dr. Pepper shown above.